Introducing New Davines Treatments that are Tailored just for you. Davines Naturaltech Tailoring is a customizable salon-exclusive service line that targets hair and scalp needs. It was developed in Davines’ Scientific Garden, an open-air laboratory in Parma, Italy. Naturaltech is a program that combines sustainable beauty practices with cutting-edge technology. The Naturaltech Tailoring line is […]
Hair is made up of keratin, a protein that makes up the natural structure of hair. It directly affects the strength and health of the hair. Keratin also forms the protective shield around each strand. When you have the right balance of keratin, it leads to stronger, healthier hair. Leaving you soft, silky, shiny, smooth […]
Craft + Theory is proud to announce that we have been voted a Top 200 Salon by SALON TODAY. Salon Today 200 is the leading competition for salon business excellence. Now in its 26th year, the SALON TODAY 200 helps gather data and assist salons with business-building ideas, new growth concepts, and motivation. We have […]
Have you ever wondered how we get so good at our craft? Practice and more practice.