New Davines Tailored to You Treatments

Introducing New Davines Treatments that are Tailored just for you. Davines Naturaltech Tailoring is a customizable salon-exclusive service line that targets hair and scalp needs. It was developed in Davines’ Scientific Garden, an open-air laboratory in Parma, Italy. Naturaltech is a program that combines sustainable beauty practices with cutting-edge technology. The Naturaltech Tailoring line is […]

Holiday 2023

October 1st is a date you won’t want to miss. Why, you ask? Our holiday preorders are opening up, and trust us, it’s the kind of festive cheer you want to be first in line for. Why Preorder? From October 1st to October 15th, pre-order your favorite Davines holiday kits and unlock special savings. Not […]

Craft + Theory Voted Top Salon in the US

Craft + Theory is proud to announce that we have been voted a Top 200 Salon by SALON TODAY. Salon Today 200 is the leading competition for salon business excellence. Now in its 26th year, the SALON TODAY 200 helps gather data and assist salons with business-building ideas, new growth concepts, and motivation.  We have […]