About Us
craft + theory
An inclusive, eco-conscious hair salon where everyone feels like the best version of themselves.
Our Mission
We Do Things Differently
At most salons, your stylist applies your color, then rushes off to work on 2-3 other clients while you sit alone processing.
At craft + theory, your artist is dedicated to you for your entire service. No double booking. No distractions. Just personalized attention from start to finish.

Our Values
What We Stand For
01
Dedicated Time
Our color services include 2.5 hours of continuous artist attention—not 45 minutes of work followed by processing alone. Your artist is with you, checking, adjusting, and perfecting throughout your service.
02
All-Inclusive Pricing
Our pricing includes everything: custom consultation, gloss, toner, treatment, and styling. No surprise add-ons. No hidden charges. What you see is what you pay.
03
Eco-Conscious
We partner with Green Circle Salons to recycle 95% of our waste. We use premium Davines products developed with sustainable practices. Beautiful hair, beautiful planet.
04
Inclusivity
Gender-neutral pricing. A welcoming space for everyone. We believe everyone deserves to feel like the best version of themselves.
Awards & Recognition
Honored to Be Recognized

Salon Today 200
Named one of the top 200 salons in the country by Salon Today magazine, recognizing excellence in business, education, and culture.
2023 Honoree

Best of Bergen Choice Awards
Best Salon Finalist · 2024
Best Blowout Finalist · 2024, 2026
Best Men's Stylist Finalist · 2024
Spenser Nelles
