craft + theory
craft + theory

About Us

craft + theory

An inclusive, eco-conscious hair salon where everyone feels like the best version of themselves.

Our Mission

We Do Things Differently

At most salons, your stylist applies your color, then rushes off to work on 2-3 other clients while you sit alone processing.

At craft + theory, your artist is dedicated to you for your entire service. No double booking. No distractions. Just personalized attention from start to finish.

craft + theory salon interior

Our Values

What We Stand For

01

Dedicated Time

Our color services include 2.5 hours of continuous artist attention—not 45 minutes of work followed by processing alone. Your artist is with you, checking, adjusting, and perfecting throughout your service.

02

All-Inclusive Pricing

Our pricing includes everything: custom consultation, gloss, toner, treatment, and styling. No surprise add-ons. No hidden charges. What you see is what you pay.

03

Eco-Conscious

We partner with Green Circle Salons to recycle 95% of our waste. We use premium Davines products developed with sustainable practices. Beautiful hair, beautiful planet.

04

Inclusivity

Gender-neutral pricing. A welcoming space for everyone. We believe everyone deserves to feel like the best version of themselves.

Awards & Recognition

Honored to Be Recognized

Salon Today 200 - 2023 Honoree

Salon Today 200

Named one of the top 200 salons in the country by Salon Today magazine, recognizing excellence in business, education, and culture.

2023 Honoree

(201) Best of Bergen Awards

Best of Bergen Choice Awards

Best Salon Finalist · 2024

Best Blowout Finalist · 2024, 2026

Best Men's Stylist Finalist · 2024

Spenser Nelles

Visit Us

Ho-Ho-Kus, NJ

22 Sheridan Avenue

Ho-Ho-Kus, NJ 07423

(201) 857-5239

Experience the Difference

Ready to see what dedicated artist time feels like?

Schedule Now